Everything you need to know about PPC,SEO: amichai inbar (עמיחי ענבר)
Search Engine Marketing
With over 5 years of Search Engine Marketing experience and over 450 managed accounts, Amichai inbar has the knowledge and expertise to help your business increase exposure on major search engines and portals while managing online spending.
Search Engine Optimization
Every website has the basic need to be found and seen by the masses, and organic search engine results are one of the most popular mediums on which to advertise your website.
Website Analytics
Amichai inbar uses uniqe deveelopment web analytics program that uses a radically different interface and architecture, making it easy for marketers to perform instant desktop datamining activities that are difficult or impossible to implement using traditional web analysis methods.
Cost Effective
Your advert will be displayed constantly on selected keywords free of charge (whilst you have budget in your account) and you only pay when a visitor lands on your website. This, combined with conversion tracking makes it one of the most cost effective and trackable forms of marketing currently available.
Precise
This is one of the only marketing mediums available when you can target such warm leads. You will know that every click you pay for is from somebody actively looking for your product or service.
Trackable
With full tracking on the conversion pages such as enquiry form, contact us or checkout we can establish exactly which keyword brought the customer in and therefore establish your cost per conversion (CPC) and which keywords perform best for you. This can be extremely useful if you a running a concurrent search engine optimisation campaign.
Instant
Your adverts can be shown within seconds of creating the account and instantly generating you traffic.
Budget
Your in control - Amichai inbar always say that you cannot spend more than you want to with adwords. You provide the monthly budget and we can allocate across specific days / hours / weeks giving you the flexibility to get as much or little traffic as you require.
Control
Your advert copy is specifically designed to contain your marketing message and a call to action. We can manage several different variations of one advert and display these in random thus establishing your most effective wording to drive traffic. You are in full control of every aspect and can even turn the campaign off / slow it down if you become over-whelmed with business!
To the point
The adverts are created to direct your visitor directly to the most relevant content that they are looking for - no point dumping all customers on your home page and risking them not finding what they want - give them what they want as soon as they arrive.
Amichai inbar has developed a proven process that is flexible yet tailored to your individual website. Each search engine optimization consulting service can be dynamically adapted to address your business goals and objectives as well as the unique challenges and opportunities that your website presents.
All SEO consulting projects start with an exploratory research phase so the High Rankings team can understand your target market and become familiar with your goals and overall business strategy.
What We Do:
SEO (search engine optimization) is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked. Search engines rank Websites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.
Our technical staff begins by checking the current status of your Website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, an optimizer on our staff will take the gathered data and create a list of the most highly trafficked and targeted words in your industry - and consult with you to choose the final keywords.
Content Creation
- After a list of keywords has been generated for your Website, it is passed along to our content writers, who create unique content. Using their training and experience, our writers will ensure that your copy utilizes the keywords in accordance with the right densities and marketing of your site. In addition, they will consult you before getting started on your content to be confident that the essence of your Website is not compromised.
Website Redevelopment
- Our optimization engineers will work with our copy writers to integrate the optimized content within your Website. Our technicians will redevelop your site to optimally communicate your keywords with search engines. Moreover, all aspects of a Website, including its architecture, meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and best meet search engine algorithms. The staff of Submit Express is dedicated to maintaining the design integrity and essence of your Website.
Link Development
- One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with your Website. As a major part of the service that we offer, link development is absolutely essential to the success of your Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.
Submission
- After the optimization process is complete, we will submit your Website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). In addition to these submissions we add fee based directories such as Yahoo Directory Looksmart, Microsoft Bcentral and several other quality directories which will add to your link popularity. And lastly, if your Website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.
Reporting
- Before Amichai inbar start the optimization process, it is essential for us to run a ranking report to show where your Website ranks with the various search engines. Once this process is complete, we send you the report so you can see the results. Once optimization is complete, we run reports again every 30 days to check on the progress of your Website - you will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff runs weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or e-mail you just to check in, and we also invite you to call our staff anytime with questions.
Contact Us
- info @ amihay-inbar.com